Marketing your company means investigating all avenues of media, including social media, article marketing and even email marketing. Since you have to take one step at a time, today let's begin by learning all we can about email marketing and how to create an effective campaign that increases your websites' profit.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
Don't include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.
Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.
Utilize email previewers in order to take advantage of your preheader material. A pre-header is the highlighted initial text of the email body, positioned at the top of the email. Email providers such as Gmail put this section of text right after the subject of the message, and therefore it is easy attract the attention of your reader.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they're also more apt to click on buttons or links, which means that you're more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
If you are going to incorporate graphics into your e-mails, you should make certain that the e-mails are still readable if the recipient chooses not to display those graphics. A great way to do this is to utilize ALT tags so that replacement text will be displayed when the images cannot be displayed. It might also be a good idea to place the bulk of your images near the bottom of the e-mail.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.
Always proofread your newsletters before emailing them to clients. Although it sounds obvious, many would be surprised by the number of errors that inexperienced companies often have in their emails. People think: it's only an email! It doesn't matter. Not even close! An email marketing program is a critical part of your overall marketing strategy, and mistakes like ugly emails or emails that aren't proofread can have wide-ranging impact on your business.
Using the tips in this article will help you to master email marketing and use it effectively to promote your product. Once you have your campaign underway you can move on to the many other forms of marketing both online and off to boost sales even more and reach your goals.
Orignal From: Navigating Through The World Of Email Marketing
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