Uganda's cosmetics business: real black beauty will come

In 2011, the beauty industry in the Middle East and Africa is estimated to be approximately $20.4 billion. Among them, South Africa alone reached 3.9 billion US dollars, Nigeria ranked second, and Kenya's market totaled more than 260 million US dollars ranked third. African continent.

Uganda has seen a significant growth in the cosmetics industry over the past few years. from

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The cosmetics and beauty industries are lucrative, but success depends on the focus on the target market and the classification of specific products.

What do you need to venture into this field?

There are two options for doing this in Uganda:

• Option 1: Sell local and international brands [agent brokers and agents]
• Option 2: Create your own brand and product [the main focus of this article]

As a highly competitive industry in the retail industry, you need a very simple business strategy, especially since you will also compete with internally abandoned brands [eg from

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 ] can be freely imported into the country.

There are two options for venture into this business.

• Option 1: Sell local and international brands [agent brokers and agents]
• Option 2: Create your own brand and product [the main focus of this article]

A strategic plan to meet specific needs and audience niches is to break or manufacture any product in the industry - anywhere in the world, especially in Uganda.

Brand creation, distribution channel development and product quality must be emphasized, as the competition from well-known brands is fierce as mentioned above.

It's a locally made product, and you must first address many challenges and consumer behavioral awareness before harvesting a large number of products.

However, one of the guarantees is that once a niche market is created and a loyalty base is formed, the customer's sales will be guaranteed to be continuous, as the cosmetics belong to a specific category of goods that will create a lifetime bond. Between the user and the product.

Once you understand and put into practice, such as getting an attractive name, using beautiful packaging and advertising, and marketing strategies, this should be enough to give you and the company a detailed understanding of how the industry works and bottlenecks.

Key considerations

1. Education base. Formal education in beauty and beautification will enable you [or the employees you hire for this purpose] to have the necessary knowledge of the various skin types and their relationship to the different products you will be making.

The last thing you need is to create monsters with your products - reading to destroy people's skin and beauty. There are local educational institutions offering courses, but international courses are recommended to increase the credibility of your products. Unfortunately, many of Uganda's courses have not kept pace with international breakthroughs – which is critical to this choke industry.

However, one notable institution is the Uganda Institute of Industry [UIRI], which has a fully equipped laboratory and provides free training for start-up entrepreneurs.

raw material. It is important to establish partnerships with raw material suppliers in advance. However, one of Uganda's main strengths is that in Uganda, products such as aloe vera, avocado, egg and shea butter are readily available. Therefore, there is a real opportunity to establish a contract manufacturing plant here.

3. Quality assurance. It is critical to rigorously test products to meet potential international standards. Such tests should be published on a regular basis as such guarantees are essential for products that come into contact with human skin and are being manufactured in Uganda, as the regulatory body's reputation for quality control is not critical. Therefore, it is recommended to voluntarily subscribe to internationally recognized programs such as ISO requirements.

4. Cash pad. With a combination of high marketing needs and working capital needs, having a cash pad is critical to the industry.

5. Return on investment. According to my estimation, a net return of 3.9 billion shillings can be achieved for 11.11 years.

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