As the owner of the salon, you already know that you are in a tough business, and you must have more than just the skills to succeed. This is a business where you must maintain a friendly and personal relationship with your customers and make them feel at home in your salon. This sets you apart and helps you stand out from the crowd. Smart Salon operations involve many different management decisions, such as choosing the right interior and staff to maintain a relaxed, friendly environment to meet the diverse needs of our customers.
An important aspect of salon management is the way you take up customers when you are waiting for an appointment or between programs [such as waiting to process colors]. Consider providing electronic media, snacks or just conversations based on the customer and your convenience and preferences. Keep in mind that magazines have always been the best way to entertain customers.
Magazines help to meet the diverse interests of any number of customers in your salon. Some people like sports and health, some are stubborn fans of machines and technology, and want to update these areas. The magazine covers many aspects of life, such as fashion, styling, technology, health, sports, economics and politics, and they offer customers the opportunity to spend time while pursuing the topics they are interested in.
However, covering all leading brands and offering different reading materials can be an expensive step. People can plan to minimize subscription fees. First, identify your customer base. Try to find journals that overlap with interest. Divide your customer base by gender and ethnicity, find overlapping areas of interest, and reduce unnecessary magazine subscription fees.
Look for general interest magazines that contain articles, news and profiles that consumers are interested in. Best Magazine Choices including Reader's Digest, People, Time, Fashion, Outdoor Life, Glamour, Ebony, Elle, Self, Shape, Seventeen, Family Circle, Teen Fashion, Glamour, Parent, Latin, Shape, Working Mother, Car, Big Metropolis, Texas Monthly, ESPN Sports, Better Homes and Gardens, Fields and Streams, Cars and Drivers, Roads and Tracks, Consumer Reports, etc.
The magazine is a great tool to enhance the atmosphere in the waiting room. They can be used to improve customer mood. Most importantly, customers appreciate the presence of magazines and make the waiting time enjoyable.
Orignal From: Salon Magazine - Satisfy your customers!
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