Men's Health Magazine was originally founded in 1987 with a focus on men's health. Today, it focuses on all aspects of men's life, including nutrition, relationships, sex, fitness and lifestyle, and other areas. It is made by Rodale, Inc. Published in Emmaus, Pennsylvania. It is the largest and best-selling male magazine "brand" with 38 editions distributed worldwide and 12 million readers per month. The monthly circulation is 1.85 million; its website also has about 40 million hits per month.
Originally a health magazine, the magazine focuses today on all aspects of men's life, including finance, fashion, and even tourism, and of course interpersonal relationships. It has also been nominated for eight national magazine awards and is the primary source of information for men who only want to "know" the latest trends and problem solutions for men's lives.
Editor-in-chief David Zinczenko has been the director of the magazine since 2000, when the magazine's circulation increased by 30%. The number of ad pages is also growing, from 700 pages to 1150 pages. Under the leadership of Zinczenko, its appearance has also changed as it began to focus on celebrities and athletes as their cover "models". Zinczenko was named Best Editor of the Year by Adweek in 2008.
With the launch of the 2007 FitSchools initiative, Men's Health is also involved in combating childhood obesity. Through this initiative, health, fitness and nutrition experts travel to selected schools and conduct a comprehensive check of the school lunch and fitness programs in the school. Its now established FitSchools Foundation is a non-profit organization that aims to end childhood obesity and make children interested in active, healthy lifestyles.
In November 2008, the men's magazine made a major breakthrough on the cover of the then presidential election, Barack Obama. As one executive said: "He is a typical male healthy person: success, a good father, a good husband." In fact, this is a key point, it will be men's health and many other "guy magazines" on the market. differentiate. The focus is on the complete person, not just building large muscles, but also superficial. Fitness and health are there. Of course, but they only include part of the picture, not all.
However, it caused some criticism because the magazine did focus on the so-called "perfect body." This has led some critics to speculate that it will make men more worried about their appearance, so that they will work harder to exercise health, develop eating disorders, and over-indulge their physique.
Despite this, the outstanding performer received the Best Magazine Performer of the Year Award from the 2007 Cappell Distribution Report and continues to be named the "Best" list each year, apparently not appearing anywhere. . It focuses on "whole men", not just fitness or sex, it is still the dominant and well-thought-out choice for men's newsstands everywhere.
Orignal From: Men's Health Magazine
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